I am focused on my continuous learning in UX field and Service Design approach area was not so clear in my mind, so I have decided to attend a course organized by Virpi Roto (Aalto University- Finland), in partnership with Jung-Joo Lee from Industrial Design (National University of Singapore); Jodi Forlizzi (HCI Institute, Carnegie Mellon University); Stuart Cockbill (UX Design MA at Loughborough University).
As this course I have learned how to:
The work of user experience (UX) designers expands beyond single digital products towards designing customer journeys through several service touchpoints and channels. Greater understanding of the service design (SD) approach and the interplay between service design and UX design is needed by UX researchers and practitioners in order to address this challenge.
In the past three decades, we have been observed a global shift from a focus on general product development to a focus on service delivery. Many companies are experiencing servitization, where digital services are added to existing products; others are experiencing productization, where physical products are added to service deliveries. In the present the UX designers and researchers face a range of inter-related challenges including:
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